Roblox is becoming Gen Z’s fastest growing commerce channel Roblox is quickly evolving beyond gaming, positioning itself as one of the most influential commerce platforms for Gen Z. According to research from the Retail Technology Show, Roblox has now overtaken TikTok as the fastest growing commerce channel among Gen Z...

The Future of Brand Loyalty Starts Before Purchase Your audience isn’t waiting until they can afford you.They’re choosing you long before that moment arrives. Gen Z and Gen Alpha are reshaping how brand relationships are built. It’s no longer defined by a single high-value purchase, but by a series of...

Luxury fashion is no longer confined to runways, flagship stores or even e-commerce. Over the past few years, a new frontier has emerged—gaming. Platforms like Roblox and Fortnite have become cultural spaces where fashion, identity and community collide, opening the door for luxury brands to connect with a new generation...