VIRTUAL FITTINGS

The rise of virtual clothing and advances in technology have seen a huge rise in the past 12 months, helped massively by the growth of in-game wearables, NFTs and the Metaverse.

However, as fashion brands look to cut costs and improve their carbon footprint there are huge opportunities to be maximized within the current web2.0 environment, leveraging digital clothing and integrating into existing practices.

Influencer Fittings

The rise of influencer marketing and the growth of this channel within Fashion brands has been enormous with many brands now seeing this as a core go to market channel, not only to raise awareness but also to drive additional eCommerce sales.

However, the practice of using influencers comes at a cost, not only financial but also the significant carbon footprint left behind and damage to our planet.

Typically, influencers are inundated with clothing from multiple brands, largely this clothing is worn once and then discarded, thrown away, never to be seen again. Furthermore, the cost of sending clothing out to influencers can be huge and coupled with the sustainability challenges this as a practice needs to be changed.

We work with a number of fashion brands who no longer send out any physical clothing to influencers, ultimately saving huge amounts of money month on month, and helping to drive a sustainability message through one of their core marketing channels. The answer, virtual fittings.

Through our design team and technology led approach we are able to replicate a brands ‘in real life’ garments to turn them into fully digital wearables that we can then seamlessly fit to influencer photographs at scale.

To find out more information on our influencer fittings services feel free to reach out to us at hello@republiqe.co

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Photoshoot Fittings

In today’s fast paced, fashion-conscious market, there is a constant churn of new products being created and launched by fashion brands, constantly striving to be on trend and relevant to their consumers. Coupled with the fierce online competition there is a continual requirement for costly photoshoots to support new product launches, ultimately looking to create good looking content for websites, social media or other digital assets.

To help brands increase their speed to market and reduce costs associated with regular photoshoots we are working with a number of brands who have completely changed their approach to how they market their clothing products.

Through our design team and technology led approach we are able to replicate a brands ‘in real life’ garments to turn them into fully digital wearables that we can then seamlessly fit to model photographs at scale and at speed.

We have seen brands drastically reduce the number of photos shoots that they require throughout a year to only a couple of shoots, rather than the ongoing stream of monthly and sometimes weekly activity that was taking place. Furthermore through virtual clothing we are able to have products launched onto websites in a matter of minutes, helping brands save huge amounts of money and become far more agile and relevant than ever before.

To find out more information on our photoshoot fittings services feel free to reach out to us at hello@republiqe.co

For more details on some of the brands that we are currently working with, please click here

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