Bring your brand to ZEPETO

Connect with millions of Gen Z consumers through digital fashion and immersive experiences on ZEPETO.

We help brands launch digital fashion, branded experiences and creator collaborations that connect with the next generation of consumers.

Why chose ZEPETO

Unlike traditional gaming platforms, fashion is the core experience on ZEPETO. Users aren't simply playing games, they're expressing themselves through digital fashion, discovering brands and creating content around their avatar.

For brands, this creates an opportunity to become part of everyday digital identity while reaching one of the world's most engaged Gen Z communities.

400M+ Users
Registered users worldwide, making ZEPETO one of the largest avatar-based social platforms
20M Active
A highly engaged community with around 20 million monthly active users.
Fashion First
Fashion isn't an add-on, it's the heart of the platform. Users come to style, shop and express themselves through their avatars.
100+ Brands
Global brands have already launched experiences, digital fashion and collaborations on ZEPETO since 2019.

Real Brands. Real Results.

Leading global brands are already using ZEPETO to launch digital collections, connect with Gen Z audiences and bridge virtual and physical commerce.

From Walmart's always-on fashion activations to luxury brands like Gucci, Ralph Lauren and Dior Beauty, ZEPETO has become a platform where digital fashion drives meaningful engagement.

Ready to launch your brand on ZEPETO?

Whether you're looking to launch digital fashion, build a branded world or explore new ways to reach Gen Z consumers, our team can help you develop a strategy tailored to your brand.

Let's build your next digital experience together.

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