Discover how luxury brands are entering gaming platforms like Roblox and Fortnite to reach Gen Z through digital fashion, immersive worlds, and virtual experiences.

Luxury fashion is no longer confined to runways, flagship stores or even e-commerce. Over the past few years, a new frontier has emerged—gaming. Platforms like Roblox and Fortnite have become cultural spaces where fashion, identity and community collide, opening the door for luxury brands to connect with a new generation...

By Angela Arnold Read more

Discover how republiqe helped Monnier Paris sell 25,500+ virtual garments, launch digital collections, and lead innovation through phygital fashion experiences.

When Monnier Paris began exploring the potential of digital fashion, the goal was not simply to experiment, but to build something meaningful within this emerging space. After a competitive pitch and shortlist process, they selected republiqe as their exclusive partner for virtual clothing, marking the start of a collaboration designed to...

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Learn how to create a successful Roblox brand activation and engage Gen Z through immersive experiences, digital fashion and interactive campaigns.

Your audience isn’t just scrolling anymore. They’re playing. Platforms like Roblox have become some of the most important spaces for Gen Z and Gen Alpha, not just for entertainment, but for identity, culture and connection. For brands, this creates a new kind of opportunity — one that goes far beyond...

By Angela Arnold Read more
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